Pamex 2020: Xerox goes beyond CMYK with Iridesse

The highlight of the Xerox stall was the Xerox Iridesse, the only digital press in the market that can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital printing enhancement market.

Meanwhile, the new Prime Link B9100 monochrome light production printer allows copy, print, scan and email with an ability of print up to 350-gsm in monochrome as well as banner prints up to 26-inches. A perfect fit for pay-for-print shops and centralised reprographic departments, the machine helps in increasing productivity, reducing costs and exceeding the customers’ demanding expectations

Vineet Gehani, director, technology & channels, Xerox India, said, “This year at Pamex, we are exploring and showcasing the world beyond CMYK by displaying our versatile devices which allow better production for businesses helping them achieve efficiency in their work and boost their revenue with cutting-edge devices.”

Talking about Iridesse, Gehani added, “It is overwhelming for us to showcase Iridesse production press here. This product has seen stupendous success in the last one-and-a-year with multiple installations. We have received an amazing response from the customers. Along with Iridesse, we are also bringing a diverse portfolio of key digital presses catering to high, mid and entry level business segments.”