Pamex 2024: Minosha introduces Ricoh Pro C9500, C7500

Speaking to PrintWeek, Atul Thakkar, managing director at Minosha India, said, "Our focus extends beyond copy shops to include a broad user base in marketing, packaging, book publishing, and related industries. By aligning with the digital printing trend, we position ourselves to meet diverse client needs, offering advanced capabilities that cater to the evolving demands of modern printing applications. This strategic approach ensures our sustained relevance and competitiveness in the vibrant digital printing landscape.”

Minosha has close to 1,800 Ricoh digital production presses running in India.

In response to the evolving landscape of commercial printing, leveraging recent industry trends is pivotal for generating additional revenue streams. According to DP Mahajan- national head for PP and DC sales at Minosha, the company recognised the heightened demand for customised packaging, tags with specialised colour applications, and short-run book print applications. “We strategically align itself with the growing market needs,” said Mahajan. He added, “The implementation of Ricoh production solutions caters precisely to these emerging segments, positioning Minosha as the preferred choice for customers seeking innovative and efficient printing solutions. By staying attuned to market demands and offering tailored services, Minosha strategically taps into new revenue opportunities within the dynamic commercial printing landscape.”

To navigate the commercial printing segment amid economic challenges, an effective entry strategy involves diversifying printing applications. “By embracing innovative technologies and leveraging special colour solutions offered by Ricoh, commercial printers can create an alternate avenue for revenue generation. This not only mitigates economic impacts but also enhances market competitiveness. Countermeasures should focus on adaptability, emphasising quick adoption of emerging technologies and flexible production capabilities,” said Thakkar.