Speaking on the association with Aura, Anuj Mehta, director, Paper Bind International said, “We have been operating across India from our Gurgaon office and have service offices in various parts of the country and the association with Aura Print, which has 20 years of experience under its managing director, Natarajan Vaidyanathan, will surely establish a strong presence of Paper Bind in western India.”

“The key focus area of the alliance will be to create and manage channels for commercial print vertical which includes products like PUR binders, digital creasing machines, paper cutters, fully automated laminating machines and other range of Paper Bind products,” added Mehta.

“We are happy and excited to be working along with the young and enthusiastic team of Paper Bind. With our dedicated business development channels, we will work in tandem to promote Paper Bind products in our given markets. Along with good business partners we will be a great technical team as well,” said Vaidyanathan.

Aura Print Solutions, which also deals with Fujifilm’s Acuity LED 1600 and MGI offers value addition print solutions on multi-colour on multi-substrates on paper, PVC, teslin, polycarbonate, vinyl to produce very high end brochure, catalogue, debit card, loyalty card, coupons, scratch cards, warranty cards, hotel key cards along with indoor signages and value-addition like in-store branding, where the displays can be seen from close quarters like displays, signs, labels, stickers, wallpaper and window graphics using Acuity LED 1600.

As a part of this association, Paper Bind will be offering a unique equipment showcase program for their prospective customers to get firsthand experience of their products at their doorstep. “The program will help the commercial printers to run aper Bind machines on their shop-floor and make an effectual decision; keeping their business performance in consideration,” said Mehta.

Paper Bind will also be offering a leasing cum rental program to a select few printers where the printers can lease the machine on rental basis. It will reduce their monthly financial burden and at the same time will change the avenues of their business.