Parksons Packaging organises seminar on brand enhancement

Siddharth Kejriwal, executive director, Parksons Packaging, said, "Creating a brand and continuously enhancing its image is of prime importance for a long lasting success of every valued product. As the first medium of interaction with the consumer, packaging plays a critical role in this endeavour."

The seminar starting from 3.30 pm will have representatives from KBA, Esko and DesignPark showcasing innovative ideas on packaging.

KBA, a leading manufacturer of offset printing machines will present on new and inventive print finishes by UV technology. Esko a leading software provider will highlight the benefits of tools developed for packaging supply chain, for better packaging and brand execution. In addition, DesignPark, a design and research centre will showcase innovative designs and patented packaging solutions which will help accentuate and build a brand.

According to Parksons Packaging, senior representatives of two globally renowned companies from Europe will present new ideas on packaging which will help to create and evolve brands.