Animesh Kejriwal, director at Parksons Graphics, said, his company first introduced digital print into its production platform in 2012 with the installation of the HP Indigo 5600 which boasted of the variable data HP SmartStream designer software available to Indigo users.

Parksons Graphics began its print journey as a producer of playing cards. Today, the company has three facilities with 250 employees and produces books, commercial print, tags and labels, digital print and playing cards.

“We realised we needed to make some changes to our operation in order to be able to more profitably handle the shorter run digital work and to make it easier for customers to place orders online. After due diligence, we selected Aleyant Pressero because we found it was very easy to use and affordable. The fact that it was a cloud-based solution was critical, and we also liked the fact that it could be integrated with HP SmartStream to better connect our HP Indigo 5600 into an end-to-end workflow for online orders,” he said.

Kejriwal cited visiting cards as an example of the efficiencies Pressero has brought to the table.

“Visiting cards used to be ordered using Excel spreadsheets, and the process had a lot of opportunity for error,” he explained. “In addition, approval times were long and it was hard to track orders through the system. Now those orders are placed through Pressero, approved at the time of order placement by the customer and passed through the rest of the workflow including our homegrown MIS, with no errors.”

Among the features, Pressero’s API allows automatic creation of an MIS job ticket, eliminating a significant amount of manual intervention.

Among the 20 customers set-up with branded sites on Pressero, Kejriwal used the software service to help one having difficulty managing price lists. “In India, taxes vary in different regions and adjusting prices to comply with the appropriate regional taxation was a manual process. With Pressero, we can handle all of that automatically. Users simply select their state, and the taxation tables we built in do the rest. This customer operates in 10 states and has 20 products with two or three variations on each product. They also maintain about 400 artwork items. Updating and managing changes were a nightmare. Now that we have moved everything into Pressero, it is a breeze!”

Parksons Graphics’ work coming through Pressero represents 25% of all digital jobs and 10% of the company’s work overall.