Penguin launches a range of branded merchandise

The collection, featuring canvas tote bags and a variety of notebooks, was unveiled at an event held at the Kiran Nadar Museum of Arts in Saket, Delhi. Attendees enjoyed engaging activities such as an art workshop to customise tote bags and a unique silent reading session amidst the museum’s exhibitions.

This new line of products is designed to be both functional and reflective of the joy of storytelling. The tote bags and notebooks not only serve as practical companions for everyday use but also make thoughtful gifts and collectable items for book lovers.

“More than just practical items, this range reflects the joy of storytelling,” said Pallavi Narayan, general manager, communications, Penguin Random House India. “By creating products that speak to the essence of our brand, we are fostering deeper connections with our readers. It’s not just about expanding our range of products, but about offering a way for Penguin to become an integral part of their daily lives. This launch reinforces our commitment to sustainability and our vision of creating meaningful, long-lasting relationships with consumers.”

The products in the collection are made from sustainable materials, in line with Penguin’s commitment to minimising environmental impact from production to packaging. Every detail has been thoughtfully designed to make these items stylish, practical, and eco-friendly. The tote bags feature back pockets for extra utility, and the notebooks are created with flat-lay ergonomics, ensuring ease of use for daily activities.

Penguin has introduced three distinctive design series that celebrate different aspects of book-loving and self-expression:

Read Inhale Grow Exhale Series: Appeals to readers who take pride in their bookish identity.

Mine is a Story Series: Represents self-discovery and forming connections with like-minded individuals.

Full of Stories Series: Symbolises the power of storytelling and the beauty of self-expression.

This collection aims to foster a sense of community among readers and expand Penguin’s presence in their daily lives. More than just merchandise, these pieces are intended to be part of the reader’s journey and expressions of their love for books.