Besides its facility at Sahibabad Industrial Area in Uttar Pradesh, Bright Digital Printers has its parent facility in Delhi’s Kanti Nagar, from where the company has been servicing the photo book market since 2012 with an Indigo 5500. “The press is still running,” Bhatia said. “With the new machine, we are catering to the commercial printing market along with the existing photo books.”

HP Indigo 10000 can print 3,450 B2 sheets an hour. The speed can be increased up to 4,600 sheets an hour using Enhanced Productivity Mode. It supports more than 2,800 certified substrates — from 70 to 400 gsm (paper and board, especially non-flexible media) and 75 to 450 microns (flexible media) — including coated, uncoated, and coloured papers, and paperboard for folding cartons. The kit is loaded with seven ink stations for the extended colour gamut, including HP Indigo ElectroInk White and special colours.

Bhatia’s father SP Bhatia established Bright in 1975 in Kanti Nagar, a locality in Delhi that still doesn’t have major print firms, unlike the neighbouring Shahdara and Vishwas Nagar. The company started with supplying raw material photo printing, such as substrates and covers. The company is still involved in this business under a sister concern, PPP. Today, the brothers Parveen and Sukesh look after Bright. Parveen is responsible for production and younger brother Sukesh take cares of marketing, sales and customer service.

“Today, we can offer photo albums of 12x36, 15x40, 20x30, 20x40 and 20x60-inch, and commercial jobs up B2 size, With the Indigo 10000, we want to capture the short-run commercial jobs market, which are not economically viable through offset,” said Bhatia, adding that the company’s run of commercial jobs vary from starting from one sheet and up to any quantity ” Right now, the company’s conversion of printing substrates is 70% of paper and 30% of speciality media.

When PrintWeek India visited the company’s Kanti Nagar facility, Bhatia showed us printed samples, which included paper bags, catalogue, brochures, personalised notebooks, boxes for high-end perfumes and cosmetics, among others.

The company has a network of more than 100 dealers and photographers across the country. “We have given them FTP access. They upload print-ready files on the server. We print and deliver them. We have arrangements with leading courier services to deliver the photo books,” Bhatia said.

With the Indigo 10000, Bright also wants to enter into the high-end wedding cards market. The company is also going online. “We are in the process of launching an online portal where anyone can upload their order for customised order,” Bhatia said.

The Kanti Nagar facility of the company is located in 6,000 sq/ft area while the Sahibabad facility is 5,000 sq/ft.

“We are working to achieve 100% growth by adding the Indigo 10000. Our turnover was around Rs 3.5 crore in the last financial year. This year, we are working to achieve more than last year,” concluded Bhatia.

HP Indigo 10000 is 8000 mm long, 4700 mm wide, 2400 mm tall and weighs 11,000 kg.