Surender Kumar, director, Pinnacle Traxim, said, “The demand of short-run labels has been increasing constantly and we were not able to fulfil it. We were looking at Konica Minolta machine from last year, but due to the pandemic, the demand of short-run labels increased very fast. Even people are coming to us and asking for printed labels, saying that they we will cut the labels themselves. Then we realised that this is the need of hour and we opted for the Konica Minolta label press.”

He added, “Short run jobs are expensive in narrow-web flexo. We are also using the digital press for proofing. We are saving on printing plates and saving time.”

Installed in September and operational in October last year, the machine was supplied by Reifenhauser India Marketing, channel partner of Konica Minolta in North and South India for the label press.

Pinnacle is 100% dedicated to labels production with its existing setup equipped with Nilpeter 330 installed in 2008 and Bobst M1 installed in 2016 along with two Rotoflex slitter rewinders and other finishing equipment.

Sandeep Juneja, plant head and the second generation of the family-owned business, said, “In general, up to 10,000 labels are doable in digital, but ultimately it depends on the size of the labels. We wanted to taste the water that’s why opted for a small machine. We are happy with the machine and we may have to add another machine soon. Koinca’s customer base is increasing and the after-sale service is fantastic.”

The company is printing around 150,000-sqm label stock per month in 16 hours daily shift. “We did not close our factory even for a single day during the lockdown. We are planning to add more flexo machines and from existing partners only because tooling of narrow-web is vast and expensive,” Juneja added.

Pinnacle has a mix portfolio of customers from pharma, cosmetics, FMCG and planning to be multi-locational with a new plant in Baddi industrial area.

Lalit Kumar Gulati, managing director of Pinnacle initiated the label business with Surender Kumar on the suggestion of a family member in 2008. Today, the company is growing at a CAGR of 15%-20%.