Piyush Pandey on print

According to Pandey, Ogilvy believes that talent resides beyond the advertising centers and very often at non-traditional sources. "It is always our endeavour to look for people from different walks of life, people who have a creative bent, and more importantly, people who respect the Indian culture and its people. We also believe that it’s not enough to source talent; we have to nurture, encourage and celebrate their ideas on an on-going basis."

He is all praise for Rajiv Rao, national creative director at Ogilvy & Mather and terms his work in creating the ZooZoo campaign for Vodafone as "path breaking".  It created numerous opportunities for the print industry.

Pandey was himself involved with campaigns for Cadbury Dairy Milk termed as the campaign of the century by Abbys. At the recently concluded Cannes, O&M won four awards.