Posterscope celebrates fourth anniversary with OOH campaign
Posterscope India recently celebrated their four years of serving clients in India with an ecletic OOH campaign proving their forte in the OOH industry.
20 Sep 2012 | 2664 Views | By PrintWeek India
Posterscope, a part of Aegis Media group, has its presence in 20 countries and annually buys over $ 2.1 billion worth of OOH space.
The campaign started with a teaser which showcased a billboard displaying a cake being baked with a ticking timer. The timer continued ticking until the day of its fourth anniversary suggesting that the cake had been baked, thus making it one of the unique campaigns to be ever executed in the OOH industry. This was also followed by release of 5000 balloons of all brand colours of the Posterscope group and developing a unique "4" logo to highlight the four years of service offered by the brands of the Posterscope group, namely Posterscope (OOH), Hyperspace (Retail), Brandscope (OOH), Ambient OOH (Ambient) and PSI (Airports and International OOH).
In a communique, Ashish Bhasin, chairman, Aegis Media India and chief executive officer, South & South East Asia, Aegis Media, complimented the leadership of Haresh Nayak, managing director of Posterscope and the innovation implemented in celebrating their anniversary.
In a communique, Ashish Bhasin, chairman, Aegis Media India and chief executive officer, South & South East Asia, Aegis Media, complimented the leadership of Haresh Nayak, managing director of Posterscope and the innovation implemented in celebrating their anniversary.
Commenting on the campaign, Haresh Nayak said, “We planned the entire event in a manner that highlights our open culture, innovative approach and belief in convergence. These four years have been a landmark and today we have achieved geographical reach, scientific tools, research, domain expertise and a great international backing to ensure our clients always get the best. Our clients have played a key role in helping us reach this scale and position.”
Nayak further added, “ We understand that clients have various requirements and we believe that each and every employee should be well equipped to handle and provide basic information about all aspects of the out of home domain to the client. This thought was established by carrying out an 'adla badli' which is a kind of role playing activity..
Through this activity every employee found a picture of his or her colleague on his/her soft board. The person then had to get into the other employee’s character for the whole of the next day by mimicking him, sitting in his place and actually doing all the things that particular employee does on a normal day. Basically it was a “live the life off” another associate of yours for a day, thus enhancing his skills in a unique and innovative manner.
Posterscope has their presence across 25 cities in the India with a team of 120 people.