Pragati Pack explores power of digital with HP Indigo WS6600

Hyderabad-headquartered Pragati Pack invested in HP Indigo WS 6600, its first narrow web digital press in late 2014 and has now started targeting big brands for a customised label and carton packaging applications.

29 Feb 2016 | By Rushikesh Aravkar

According to Harsha Paruchuri of Pragati, digital print is an enabler. “The idea is to make the most of the Indigo press by exploiting all that it can do and not just keep it limited to churn out short-run jobs.”
 
“We always prefer to print innovative, high-profile products and HP’s cutting-edge technology enables us to keep pushing boundaries and impressing our customers,” added Paruchuri.
 
In a recent coup, Pragati printed 10mn individualised cigarette cartons for an FMCG brand, thereby registering a world record of printing largest variable packaging design job. It deployed the WS6600 and HP’s Mosaic software for the job. Click here to read more
 
With this success, Pragati aims to tap big brands for customised packaging campaigns.
 
The web-fed Indigo WS6600 has a top speed of 130 linear feet per minute and can print on a variety of substrates ranging from 0.18mm to 6.35mm (0.5 to 18 points) thick.
 
In India, as of date, nine companies have invested in Indigo digital narrow web presses: Diadeis Alia, Astron Packaging, Essel Propack, Positive Packaging, Pravesha Industries, Pragati and UPSL.
 
HARSHA PARUCHURI | SEVEN APPLICATIONS WITH INDIGO WS6600
Short-run – Digital makes quick and cost-effective short-run labels as well as cartons with quality equivalent with offset technology.
 
Versioning – It enables affordable version, which can be location-specific, event-specific, festival-specific and also empowers with the ability to respond to the market trends.
 
Quick promotion – With tie-ups with movies or cartoon companies, brands can use the popular movie or cartoon characters on the package and leverage the fads in the market.
 
Interact one-on-one with end users – By printing of unique 2D barcodes on the packaging, the brands can interact directly with the end users such that when the users use their smart phones to scan the barcodes, additional information can be delivered.
 
Differentiated unique packaging – With HP’s Mosaic software thousands of designs can be generated from few seed designs and used for individualised packages.
 
Interactive personalisation – Users can personalise their packs within the boundaries of brand guidelines and that user designed package is delivered to the user thereby enhancing the brand connect.
 
Anti counterfeiting – Multiple applications like track and trace to monitor the life cycle of the product.