If you are prepared, there is opportunity; otherwise, risks linger around: Avijit Mukherjee

At Romancing Print, Avijit Mukherjee, COO, Ricoh India, shared his perspective on the digital trends in print. He noted that the variable content part in printed communications is growing. “Earlier the changes in variable content were limited to commercial printing, but now even packaging has embraced this trend. Customers now expect you to deliver not only hard-copy documents but provide cross-media solutions too. Transpromo will become visible,” he said.

16 Jan 2014 | By Supreeth Sudhakaran

 Mukherjee added that with the advent of the digital printing revolution in India, run-lengths and turn-around time are shortening at a fast rate. “The time to market is shrinking. In fact 33% of jobs will have a turn-around time of 24 hours in future,” he claimed.

He also added, “The emergence of web to print solutions in the last few years is conspicuous. Digital printing is economical for shorter runs up to 250 copies in Indian printing scenario. The acceptance of self-publishing has resulted in the growth of businesses based on the "Books on Demand" model. Personalised photobooks are already making strides and will effectively be the established trend in the future as more and more customers are expecting customised solutions for their print needs.”

He also stressed that connected print production solutions will form important fabric of a shopfloor in foreseeable future. “Workflow automation through integration, SAAS and mobile driven technology, and interactivity—which is becoming the new norm—will be critical part of any successful print business enterprise which aims to tap new opportunities emerging in the market,” he said.

He concluded his presentation by stating, “If you are prepared there is opportunity for you; otherwise, risks always linger around.