The new handle, Penguinsters, stands for ‘Penguin books for youngsters’ and will become a dedicated space on Facebook and Instagram for younger readers to engage with their favourite writers and books and learn about new titles launched. From parents and teenagers to youngsters, everyone will find helpful information, updates, read-aloud sessions, storytelling videos, author interviews, thought-provoking articles, share-worthy listicles, many interactive posts and much more on these pages.

Last year, Duckbill Books became a part of Penguin Random House India, expanding its publishing portfolio and the audience base. To accommodate this growing readership, the publishing house adopted Duckbill Books’ social media pages on Facebook and Instagram and is re-launching them as Penguinsters. This new handle is an addition to Penguin’s existing social media presence. While the Penguin India handle on Facebook, Instagram and Twitter will focus on adult readers, Penguinsters will now cater to younger readers.

Niti Kumar, SVP, marketing, digital and communications, Penguin Random House India, said, “Penguin has a strong presence on social media and we aim to replicate our success with the Penguin India handle with Penguinsters too. It will have a creative assortment of inspiring, educating and entertaining content for our budding bibliophiles and we hope to see parents and educators who are keen to be a part of their children’s reading experiences, avid readers who follow YA, and people who would like to relive their youthful reading escapades join this exciting new platform.”