Prince Digi Graphics opts for HP Scitex to cater to niche applications in wide-format printing

Kuldeep Singh, chief executive officer of Prince Digi Graphics, said, “We like to explore new avenues. We would also like to focus on the special wide-format applications. The HP Scitex LX600 leverages environmental credentials with latex inks offering versatility across various applications from indoor to outdoor. The machine's ease-of-use, ability to print on a wide range of substrates and environmental credentials were the main aspects which we considered. The machine has a decent footprint.”

HP Scitex LX 600 is capable of producing applications like POP displays, light boxes, soft signage, customised wallpaper and other interior decorations, and vehicle wraps.

Prince Digi Graphics bagged the Asian Print Awards held at Thailand last year. This award winning job was a printed UV display for Borivali station in Mumbai, which was printed on a 10x112ft aluminum composite panel (ACP). The display, a pictorial representation of the ever-busy Borivali station was printed directly on 28 10x4ft panels in a single day.

Singh, whose firm is located in Charkop in Kandivali, a suburb in North Mumbai, has been constantly upgrading its infrastructure. He said, “Our future vision is to encourage the growth of the company at a steady controlled rate while maintaining the levels of service our customers are used to.”