Print excellence awarded at Goafest 2014
At the recently concluded Goafest 2014, JWT India took home 40 metals, the most for an agency at this year’s competition.
03 Jun 2014 | By Mihir Joshi
The agency closed its 2014 Abbys campaign on top of the table with a Grand Prix, five Gold, 13 Silver and 21 Bronze Abbys.
On the final night of the awards, which were distributed over three days, the agency bagged a Gold in the Print category for its campaign for Godrej Security. The agency also bagged five Silver and 14 Bronze awards.
Furthermore, in the OOH category, the agency bagged seven metals which includes three Silver and four Bronze metals.
Taproot won a Gold and two Silvers. FCB Ulka took home one Gold, one Silver and one Bronze.
In the Print Craft category,Taproot led the metals tally with one Gold, one Silver and seven Bronze metals. JWT bagged two Golds, one Silver and two Bronzes. Ideas@work also won two Silvers and two Bronzes. Umbrella Design won one Gold, one Silver and one Bronze. Kukooness also won a Gold.
Category |
Sub- Category |
Brand, Title | Agency | Metal |
Food | Tase for Life -Campaign | Curry Nation Brand Conversations | Bronze | |
Food | Nestle Kit Kat - campaign | JWT | Bronze | |
Food | Nutribic Corporate War campaign | JWT | Bronze | |
Toiletries, Cosmetics and Health Care | Jackson Tissue - campaign | Draft FCB Ulka | Bronze | |
Toiletries, Cosmetics and Health Care | Bausch + Lomb - campaign | Draft FCB Ulka | Bronze | |
Household and Business Appliances | Khaitan Fans - campaign | JWT | Bronze | |
Household and Business Appliances | Godrej and Boyce Mfg - campaign | JWT | Bronze | |
Household and Business Appliances | Godrej Security Solutions - Museum | JWT | Bronze | |
Household Products and Maintainance | Nilkamal Matress - campaign | Makani Creatives | Bronze | |
Household Products and Maintainance | Berger Paints campaign | JWT | Bronze | |
Media and Publications | Zee 24 Taas - Riot | Draft FCB Ulka | Silver | |
Media and Publications | The Times of India - Kala Ghoda campaign | Taproot India | Bronze | |
Business and home services | Rustomjee Builders - Papeti Mubarak | ideas@work | Silver | |
Business and home services | Rustomjee Builders - Grateful Parsi | ideas@work | Silver | |
Business and home services | Rustomjee Builders - campaign | ideas@work | Bronze | |
Business and home services | Rustomjee Builders - 10 reasons | ideas@work | Silver | |
Business and home services | Godrej Security - campaign | JWT | Gold | |
Retail Advertising | Hypercity - Movies and Music campaign | Madison World | Bronze | |
Retail Advertising | Audibookindia.com - campaign | Taproot India | Bronze | |
Travel, Entertainment and Leisure | Makemytrip.com - campaign | Draft FCB Ulka | Silver | |
Corporate | Zee Cafe - Campaign | Draft FCB Ulka | Bronze | |
Corporate | Rustomjee Builders - campaign | ideas@work | Bronze | |
Corporate | Mumbai Mirror - Comedy nights - campaign | Taproot India | Bronze | |
Corporate | Rustomjee Builders - Happy Dusshera | ideas@work | Silver | |
Corporate | Rustomjee Builders - campaign | ideas@work | Silver | |
Corporate | The Times of India - Farmers Suicide campaign | Taproot India | Bronze | |
Public Service, appeals and charity | Friendioces SECA campaign | Dentsu India | Silver | |
Public Service, appeals and charity | Masoom Night School NGO campaign | Curry Nation Brand Conversations | Bronze | |
Public Service, appeals and charity | MARD - Man Against Rape and Discrimination - campaign | JWT | Bronze |