Print is the final truth, says Marco Boer
Macro Boer, vice president, IT Strategies said, print is the final truth. At times, it is a different version of print. This mantra resonated many times at the NPES, ICC and BMPA, the three organisations which hosted the premier Print Business Outlook Conference 2016 on 15 March. More than 150 delegates attended the show in Mumbai at the Westin Mumbai Garden City.
16 Mar 2016 | 2594 Views | By PrintWeek India
After opening remarks by the NPES President Ralph Nappi, Marco Boer provided a snapshot of industry trends, with specific reference to digital printing industry. The thrust of his presentation was the importance of innovations by smaller companies in order to map out successful business solutions. One of his slides spoke about the co-relation between the efficiency of staff which was related to print volumes being in an irrevocable state of decline. Having said so, he reassured an audience which consisted good numbers of commercial printers that offset won't disappear.
He implored print CEOs to focus on: high value, lower volume; packaging and decorative printing; as well as solutions like printed electronics.
After which, William Li, ICC Co Chair made a presentation in which his opening gambit was: "predicting colours is like predicting the stock market."
He reiterated that "Don't look only at precedence while measuring colours; look at the future." The tools that you purchase do not ensure a perfect colour process. William Li said, "Buying a telescope doesn't make you a scientist." He pointed out that perfectly implemented colour management can ensure a printer frees his mind space in order to produce top standards."
The thrust of Li's presentation was; how in a world where everyone competes equally on price and time to market, colour can differentiate your printed product from the rest of the pack. Interestingly, it turns out that taking the journey to improve your colour quality also improves your bottom line and your time to market.
Faheem Agboatwala, BMPA’s president and the main-brain behind BMPA's annual Print Summit conference and Share to Benefit monthly programmes, said, "The turnout of printers and brand owners is heartening. BMPA’s partnership with NPES and ICC was to promote awareness about colour processes and digital print systems prior to Drupa 2016, I think the conference achieved it."
NPES President Ralph Nappi and Faheem Agboatwala, BMPA’s president