Print juggernaut rolls on at Media Expo
The Mumbai edition of Media Expo opens on 16 January at the Bombay Exhibition Centre. The three-day show will have 75 brands across the signage, point of purchase (POP), advertising, printing, retail and shop displays, and visual merchandising vertical.
14 Jan 2015 | By PrintWeek India
Print juggernaut rolls on at Media Expo
Marking their presence are companies like Abhikruti, Ace Infotech, Arrow Digital, Epson India, Fujifilm, Macart, Negi Enterprise, Roland and TechNova, JN Arora, Roland-Apson Infotech, Siare Technologies, and HP India among others.
Raj Manek, executive director and board member of Messe Frankfurt Asia Holding, the organisers of the show, said, “The expanding consumer market in India is drawing interest from global brands, as well as changing the way domestic companies market themselves. The advent of new media and marketing platforms will require ad agencies and businesses to invest in constant innovation to better engage with consumers.”
Raj Manek, executive director and board member of Messe Frankfurt Asia Holding, the organisers of the show, said, “The expanding consumer market in India is drawing interest from global brands, as well as changing the way domestic companies market themselves. The advent of new media and marketing platforms will require ad agencies and businesses to invest in constant innovation to better engage with consumers.”
The show draws focus on green solutions like non-adhesive environment friendly fabrics, eco-solvent printers, self adhesive fabrics, eco-friendly wall papers, die-less digital finishing, digital heat transfer technologies for garment application, 100% aqueous non polluting print technology as well as breathable, washable, fire retardant, dry-strippable, bio-degradable and compatible with eco-solvent, UV and latex machines wall coverings among other things.
According to the latest FICCI-KPMG India Media and Entertainment Report 2014, the advertising and signage show is bound to be a great success. The report states, 'marketers in India are spending more on print than on television and that this trend will continue till 2018.
According to the report, in 2013, the total advertising spend across media was Rs 36,250 crore — of which print had the largest share at Rs 16,260 crore followed by television at Rs 13,590 crore. In 2014, the report projects that of the total Rs 41,000 crore advertising spend, print will garner advertising worth Rs 17,900 crore.
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