Print show on Zee Business
Zee Business will be broadcasting a 30-minute story about Indian printing, packaging - and the allied industry on Sunday, 4 January 2015 at 7 pm.
02 Jan 2015 | 2782 Views | By Rahul Kumar
PrintPack India 2015, from 11 to 15 February 2015 at India Expo Centre, Greater Noida, and its organiser, Indian Printing and Allied Manufacturers Association (IPAMA) will be the focus of the broadcast.
CP Paul, general secretary, IPAMA, said, “Television is a strong medium of mass communication and this 30-minute broadcast will be really helpful for us. This half an hour coverage will cover various aspects about the printing industry, government support for the industry and about the exhibition – PrintPack India 2015.”
IPAMA is planning to attract at least one lakh visitors. To meet the target, IPAMA has launched a promotion campaign through magazines, roadshows, press conferences, television advertisements, car and bus branding, as well as social networking platforms such as WhatsApp.
“Almost every household owns a television set, hence the prime motive of opting for television advertisement was to reach the masses. We have positioned promotional material for PrintPack 2014 on news channels such as News 24, ABP News, NDTV, Focus TV and Focus North East,” said Paul.
The 12th PrintPack India, which is pipped to be "the number three print trade show in the world" by the organisers is expected to encompass a total area of 20,000sq/mt at the India Expo Centre, Greater Noida from 11 to 15 February 2015 with 365 confirmed exhibitors till date.
The organisers are expecting to host 450 exhibitors by the time the show officially kicks off on 11 February.
Some of the major exhibitors who have confirmed their presence at the show are APL Machinery, Autoprint Machinery, Bobst India, Fujifilm India, Grafica Flextronica, H B Fuller India, Line O Matic, Manroland India, Manugraph India, Monotech Systems, Muller Martini, Newstech (India), Pidilite Industries, Quadtech, Redlands Machinery, Sona Commercial and Welbound Worldwide.
PrintWeek India is the official media partner for PrintPack 2015. PrintWeek India will support IPAMA and promote PrintPack 2015 plus produce the show daily and regular eBulletins for each day of the show.