PrintPack 2015 launches promotion campaign to lure participants
IPAMA’s PrintPack 2015, which is planning on attracting at least one lakh visitors, has launched a promotion campaign through magazines, road shows, press conferences, television advertisements, car and bus branding, as well as social networking platforms such as WhatsApp.
19 Dec 2014 | 2176 Views | By PrintWeek India
“Almost every household owns a television set, hence the prime motive of opting for television advertisement was to reach the masses. We have positioned promotional material for PrintPack 2014 on news channels such as News 24, ABP News, NDTV, Focus TV and Focus North East,” said C P Paul, general secretary, IPAMA.
A recent poll conducted by PrintWeek India, the official media partner for PrintPack 2015 revealed that more than 220 decision-makers are opting to attend the show and around 16% decision-makers are as yet undecided.
The 12th PrintPack India, which is pipped to be "the number three print trade show in the world" by the organisers is expected to encompass a total area of 20,000sq/mt at the India Expo Centre, Greater Noida from 11 to 15 February 2015 with 348 confirmed exhibitors till date.
The organisers are expecting to host 500 exhibitors by the time the show officially kicks off on 11 February.