PrintPack 2025: Kurz secures a deal
Kurz showcased products that had not yet made their Indian debut at PrintPack India 2025. Alongside its range of foils, Kurz showcased its silver line options in foiling as well as a 60-degree box concept, which the company created to enhance branding.
07 Feb 2025 | 736 Views | By PrintWeek Team
Its star products were its digital embellishment solution machine and its software solution which shows real-time effects of foiling and the same data. It can be used with designers and brand-owners who can incorporate real-time changes to the product. The company closed a deal for its digital embellishment solution machine.
Jitendeer Pal Singh, CEO, Kurz India, said, “I believe India is at par with the global market. However, we must change our thought process. Instead of being price-oriented, we must be value-oriented.”
“Kurz has always been a proactive company. We have always taken steps to find sustainable solutions for customers globally. We have reduced the microns in our foils from 12 to six. We are the only company in the world to have reduced our polycarrier thickness by 50%,” Singh added. The company is continually striving to reduce its carbon footprint.