PrintPack 2025: Pratham signs 15 deals worth Rs 5-crore

Varad Deshpande, director at Pratham Technologies from a leading machine manufacturing company, expressed excitement over the company's impressive performance, stating that they have closed orders exceeding Rs 5-crore.

"This year, we are going to cross Rs 100-crore. Our target was Rs 75-crore, but it looks like we'll be able to surpass that," Deshpande noted, attributing the success to a combination of factors, including strong customer relationships and a broader product portfolio.

Deshpande highlighted the company's proactive approach to customer engagement, saying, "We have been able to reach out to our customers more this year and offer them some unique solutions to solve their problems. We are not just a product company but a solution-oriented company." He provided insight into the types of machines sold, indicating that they had closed orders for 15 machines, primarily small and medium-sized inserts focused on agricultural needs.

At PrintPack 2025, Pratham introduced a paper folding machine that’s fully automatic and can do all kinds of commercial and book folding jobs as well. Deshpande said, “The new machine is designed to perform parallel and cross folds, making it ideal for creating pharmaceutical leaflets that accompany medicine bottles. Additionally, it caters to large-format folding needs, such as those required for books and maps. 

Deshpande explained the significance of the launch, stating, “We always had the technology, and we thought this is the right time to launch it in India.” The machine represents a significant step forward in automation, addressing the growing demand for efficiency and precision in the printing and packaging industries. 

Sham Desai, senior leader for domestic sales at Pratham, commented on the innovation showcased at the event, particularly the automatic book folding machine and carton feeder with a leaflet, stating, "We are getting a good response from the customers. A lot of clients are interacting with this new product and innovation." He further emphasised that consistently displaying new products is a key element of their success, affirming the company's commitment to meeting the evolving demands of the market.

As the day came close to closing up, Deshpande mentioned plans for further discussions with potential customers to help them achieve their financial targets in the coming year, signalling a promising outlook for the future.