PrintPack 2025: Shree Paper to showcase Shiro Echo paper

Shobhit Jain of Shree Papers said, “We represent four European paper mills in India. Stora Enso from Finland; Eska from the Netherlands, a Kappa book binding board manufacturer; Winter & Company from Switzerland, manufacturer of covering material for books, diaries, fancy notebooks; and Fevini from Italy for speciality paper.”

Jain said Shiro Echo was launched a few years back when there was a rise and need in the demand for sustainable products. “This process has been improved and refined, making it possible to create a wide range of the most ecological papers,” he said.

According to Jain Shiro Echo’s recipe contains 100% recycled fibres. This recycled paper meets high-quality standards and is versatile to print. The light shades are perfect for a four-colour print while the raw line, tinted and rough to the touch, adds a distinctive touch without compromising sustainability.

He said Shiro Echo is guaranteed to be made from eco-innovative raw materials, in this case, 100% recycled fibres; measured and all unavoidable emissions are totally offset; made with renewable energy sources, in the case of Shiro Echo is certified 100% Enel Energia; FSC-certified recycled credit system, highlighting its commitment to being both recyclable and biodegradable.

The two white shades and three elegantly understated colours of Shiro Echo are now joined by four intensely toned colours and a natural rough finish that conveys their recycled heritage.

“It is the most demanding choice for garment tags, sustainable stationery and notebooks, luxury products with ecological certifications, notebooks and many more, where there is a demand for 100% recycled paper and ecologically certified paper,” Jain said.

Shree Paper is a family-owned paper trading company involved in imports and distribution of various types of paper, paper boards and covering materials for more than 80 years now. The year 1978 marked the entry of Mahesh Jain and Mukesh Jain, the sons of the Late Shri Mittar Sain Jain, into the family business. As directors, they worked alongside their father to solidify the company's position in the market, acquiring representations from some of the most esteemed European paper mills.

At the dawn of the new millennium, the fourth generation of the Jain family joined the business, ensuring the continuation of their legacy. Today, Shree Paper stands as a testament to decades of hard work, innovation, and commitment to excellence. Family members are actively involved in various aspects of the paper import business.