The other digital solutions on offer at the Xerox stall will be the flagship Iridesse colour production press; Primelink C9070; Primelink 9100; XMPie, a software platform for driving more effective audience engagement with personalising and automating campaigns; and FreeFlow Digital Workflow Collection, which combines to optimise production.

Shankaracharya Laskar, director, technology and channels, Xerox India, said, “Our participation in PrintPack 2022 allows us to have active conversations on how the most successful businesses in today’s market are able to achieve business critical outcomes, come closer to brands and consumers by offering new, value-driving services that attract profitable, repeatable revenue streams; show customers the art of the possible, simplify work through workflow and process automation and connect and integrate silos within their businesses.”

He added, “The print market is constantly evolving, and our commitment is to help providers embrace change. Our latest offerings will enable providers to discover new business opportunities, capture more pages and navigate change confidently. The solutions we are showcasing at the event highlights creativity, scalability, and performance that is perfect for production environments.”