PrintStop promotes newly launched website with an OOH campaign

Mumbai-based digital printing firm, PrintStop, which recently launched its eCommerce enabled website has taken the OOH (Out of Home) route for its promotion.

20 Dec 2012 | 3250 Views | By PrintWeek India

Milap Shah, co-founder, PrintStop, said, "We recently set-up our fifth retail print store in Kandivali, and cater to SME’s and retail clients. We also have a main backend hub which caters to B2B clients and bulk jobs from our retail outlets. We offer products like business cards, stationery, banners and brochures. The new eCommerce website will get more work for our backend Hub. The OOH campaign is one of the inititiative to populate the newly launched website."

The new website has an online job submission portal for both B2C and B2B customers. This enables the client to submit, store and track their print orders. For B2B customers there is an additional approval mechanism, online repository of orders and MIS. “The convenience of online ordering is that you can order from your desk and the products will get delivered to your doorstep with live tracking via email and sms. Also you can reorder your old orders at any point. This brings a lot of convenience and transparency for the customers,” Shah added.

In India, the estimated size of the OOH industry was Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013 (ie Rs 25 billion).

Click here or point your phone to this QR code to check out the new website.

The OOH campaign by PrintStop

PrintStop promotes newly launched website with an OOH campaign

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