The innovation quotient of the sample is that each label is personalised and printed with VDP software, at the same time achieving fine foiling, embossing and debossing on each label.

Plus, the tiny cursive text is manually screen-printed on each label. The design involved variable data printing and various post-press finishes. Pre-press involved HP Smartstream labels and packaging print server RIP powered by Esko, along with database linking using VDP printing plug-ins.

The job was printed on a HP Indigo WS6800 digital press on Fleur de Cotton paper. To Trigon’s credit, it successfully met the customer’s expectation of consistent brand colour with foiling and screen printing for each SKU in short run. Trigon achieved the perfect Pantone matching on its digital printing press with the help of Xrite reading.