She says, “To combat greenwashing and promote circular economy, the industry must urgently shift to genuinely sustainable materials and designs. Collaboration among stakeholders is key, promoting eco-friendly materials, recyclable design, extended producer responsibility, reduced single-use plastics, innovation, consumer awareness, and supply chain cooperation.”

Desai is impressed by ID Fresh Foods and its commitment to innovative and sustainable packaging solutions. She highlights, “The dedication to putting consumers first is evident in its consumer-centric designs.” She is captivated by some of its standout packaging choices, such as the vada batter’s flexible stand-up pouch with a sprout, the butter stick, and the grated coconut product ingeniously presented in an all-natural coconut shell.

Aarti Desai wins PrintWeek Student of the Year 2023

She emphasises on the fact that the use of AI is transforming the packaging and printing industry. “These platforms can optimise processes, enhance quality control, and offer valuable insights into consumer preferences,” she adds. Desai showed her gratitude to the Italian Trade Agency for her visit to Sacmi, Ocme, and Robopac factories and innovation centres in Italy.

According to Desai, prime attention to quality management is much needed in the packaging industry. She believes in ensuring the consistent quality of packaging materials and processes to deliver safe and reliable packaging solutions for various sectors, from food and pharmaceuticals to consumer goods and industrial products.

At a glance

• Person whom I admire: From history: Nikola Tesla; at present: my parents
• Motto in life: Seek the unseen, embrace the unforeseen
• Web series: Black Mirror and The Family Man
• Music: Kishore Kumar, Mohammed Rafi and Ed Sheeran
• Movie: Eat, Pray, Love; Yeh Jawaani Hai Deewani; and Zindagi Na Milegi Dobara
• One must-read book about print technology: The Future of Packaging: From Linear to Circular 

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