PrintWeek India Cross Media Company of the Year 2014
Winner of the Cross Media Company of the Year is...
30 Sep 2014 | 2238 Views | By PrintWeek India
Cross Media Company of the Year
Silverpoint Press (Mumbai)
Tel: +91 98201 37943 / sales@silverpointindia.com
Silverpoint Press wins the first PrintWeek India Cross Media Company of the Year Award, thanks to its exemplary work with Augmented Reality on Rajguru Fashion Catalogue, Landmark Desk Calendar 2014, Ogilvy One Worldwide and Nerolac Colour Styles 2013/14 Catalogue. The samples were powered by Silverpoint’s Xploar, which brings together print and digital media to provide a unique experience. All the jobs were run using an Apogee workflow and GMG colour management tool. The printing was done using a Heidelberg LX five-colour with online coating. Die-cutting, silver foil stamping, spot UV and satin aqueous coating were used to enhance the visual appeal of the samples.
Last year, Silverpoint launched a brochure to introduce its AR prowess, the first press in India to venture and offer end-to-end AR-based solutions. According to Silverpoint’s Saifee Makasarwala, augmented reality takes print beyond the usual, ink-on-paper, to a level where one can connect to the digital world through print. (Please turn to Page 60 to read more).
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