PrintWeek India Industrial Product Printer of the Year 2014

Industrial Product Printer of the Year

Spectrum Scan (Vasai)
Tel: +91 250 245 2111 / amit@spectrummail.com

The newly introduced category, Industrial Product Printer of the Year Award, was garnered by Vasai-based Spectrum Scan, who through its products demonstrated the power of branding in the consumer market. Spectrum Scan’s Bazaar, a showroom of POP and POS items at its plant in Vasai; an experience lounge with display products produced using the thermoforming technology. The company’s compelling entries came in the form of Pepsi decal for Western Refrigeration; Fair Miracle for L’Oreal India; Jiggly Jelly for Walls, HUL; and Mobile Dal for ITC. The run length of these products ranged from 150 to 1,500 units. The Pepsi decal featured a high impact halftone screen-printed vinyl that had to ensure a three-year outdoor life, for both the printed graphic and the substrate. Spectrum used in-house lab equipped with Accelerated Weathering equipment. “High gloss gave glass effect, but the challenge was the size of the graphics,” says Amit Shah, managing director, Spectrum Scan.
 
The judges were impressed with the Fair Miracle FSU, which was a ‘larger than life’ product replica. According to the judges, the products had an exclusive look and feel for brand visual, and delivered that ‘must buy’ feel with great impact. Spectrum’s two plants in Vasai is equipped with a slew of large-format screen printing machines; multi-colour offset presses; custom-made thermoforming machines, besides in-house pre-press and a complete fabricating unit.

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