PrintWeek-Miraclon webinar: Spotlight on brand’s perspective on flexible packaging
PrintWeek and Miraclon come together again for yet another masterclass webinar featuring Steve Smith with Jason Goode, packaging manager of Reece Group, Australia’s top plumbing and bathroom supplies company.
16 Sep 2020 | By PrintWeek Team
Themed ‘Flexo for Flexible packaging – Breaking down the boundaries: A brand’s perspective’, the event is aimed for packaging printers, brand owners and packaging service providers that are looking to improve shelf impact for the products they develop, simultaneously driving costs down. The webinar is scheduled to take place on 17 September at 1:30 pm (IST).
Key drivers for brands with packaging, choosing the packaging technology and colour strategy for greater efficiencies, shelf impact - what matters most to consumers in a retail environment, high screen rulings, at odds with lowering production costs, is there a benefit?, what brands must do to make their packaging future-ready etc are some the topics that are expected to be covered in the Masterclass.
Melbourne-based Smith is a principal consultant with Miraclon and has four decades of experience across lithography and flexography and regularly engages with leading packaging players across the Asia-Pacific region on technical application support, process improvement programmes, research and training around Kodak Flexcel NX technology for Miraclon.
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