Private view: Klia Car Tissues

 Sukhdev Singh Saini, Packaging lead, Colgate Palmolive

The cylindrical pack is easily differentiated on the shelf as compared to the category dominated by cartons.

The pack is easy to hold and store in the car. The body is made from a combination of white and brown paper, with a paper label on top. The label is simple but has a good drip-off varnish effect on the surface.

The base of the container is an injection moulded component made from PP.

The top of the container is sealed with an LDPE film and a paperboard disc. The disc has a perforation with marking which cues the consumer to tear along the perforation.

Amit Saurkar, Head - packaging development - MTR Foods

The overall shape is very compact as well as easy to carry. The pack looks very fresh due to the selection of bright colours and the white paper being used inside the pack. White connotes purity and hygiene.

The pack is designed with clutter-free graphics, along with good use of shimmer and spot UV effects. Thus, the packaging looks premium. 

Currently, the product is packed manually, which can be bettered if shifted to automation.
The converters should experiment with the option of shrink sleeve as a unique idea to this package.