Ray Schiavone, president and chief executive officer, Quark, said, “It is well known that today’s consumers expect rich, personalised, and timely information to reach them on the devices they prefer. What’s less well known is that very few organisations have the systems in place to meet this demand efficiently. Quark Publishing Platform is the first complete solution with the potential to transform the customer communication process.”

Quark Publishing Platform is an open solution which can be implemented as an end-to-end publishing workflow or integrated independently with existing enterprise infrastructures and business systems to optimise the publishing process. It enables organisations to create smart content which can be customised based on audience or output type.

The publishing platform comprises of different modules such as Publishing Platform Server; Publishing Platform Renderer; XML Author; Publishing Platform Web Client; Publishing Platform Client; and QuarkXPress Enterprise Edition. These modules work together to enable the creation and automatic assembly of content for different audiences, publications, and media types.