Radico unveils 8 PM World Cup pack
Radico Khaitan, one of the largest manufacturers of Indian Made Foreign Liquor (IMFL) has launched a special edition 8 PM Premium Black whisky World Cup pack to celebrate the festive season of cricket.
17 Jun 2019 | By Abhishek Muralidharan
Amar Sinha, COO, Radico Khaitan, said, “For our nation, cricket is not just a sport, it’s a religion, people follow cricket like they follow their religion. 8 PM Premium Black recognises this passion and with the launch of this World Cup pack, we are keen to become a part of the celebration and escalate the excitement for the World Cup to another level.”
The packs offer a chance to travel to Singapore, amongst other prizes. Apart from the package, as a part of its 360 degrees World Cup campaign, the brand has also announced its Word Cup song - 8 PM Premium Black cricket anthem.
The packs will be available in Delhi, Punjab, Uttarakhand, and Uttar Pradesh in all SKUs.
Radico has a total production capacity of over 157 million litres and it operates 28 bottling units across the country.
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