The sessions hosted by Morten Reitoft, CEO-sales at the Denmark-based Little Green Orange Aps highlighted the print export opportunities in Europe.

He said, “Indian printers can achieve high profit margins if they export printed products to Europe for several reasons such as: low labour costs, no custom duties on printed paper, faster turnarounds as compared to China etc. In addition, there are many Indians in Europe and Indian has a good name in Europe.”

Reitoft further said that there can be several factors such as transportation time, costs, European taste, local jargons etc which can create difficulties in the process.

The OnPrintShop web-to-print solution works as a print service provider and makes the process easier. “We market your products and services and handle transportation and quality assurance. In addition, the software can translate technical terms from local language to English. We get the commission on sales,” added Reitoft.