Rajkot’s Infinity hits the right notes with Heidelberg SM 74

Prashant Bhojani, executive director at Infinity, said, we already were doing seven to eight jobs of different design per day. The print runs were around 1,000 sheets per job. “That we could produce 25 jobs in a day within three months was beyond our expectation,” he said, adding, “We had planned to get more job work to fill in for the extra capacity which we would be able to do with the Heidelberg.”

Before entering print, Infinity was engaged in retail business – providing brochures, catalogues as well as indoor and outdoor branding solutions, but under a different banner.

Bhojani’s interest in getting into in-house printing got a fillip after his visit to Pamex in 2015. “We saw the Komori Enthrone running at the show. I was convinced that getting into offset printing was the way to go.”

A market research of presses in the major print hubs of Gujarat and a visit to Drupa 2016 led to Bhojani finalising the SM 74.

According to Bhojani, parameters such as production cost, depth of colour reproduction, consistency of print and quality were what he looked into before opting for Heidelberg SM 74. “For the client we were catering to, quality and consistency was a must. Even today we are charging 15% more than what our competitors are charging for print jobs.”

But being new to the market, it would have been a bit tough to get print jobs. “Heidelberg is an established brand among the print buyers in Rajkot, which was a great job puller for us,” said Bhojani.

Infinity operates from two locations, one where the Heidelberg SM 74 is installed, a 2,700 sqft site and another a 3,000 sqft post-press unit, which is equipped with lamination, stamp foiling as well as binding machines.