Ramani Viswanathan expresses his views on "Will Indian newspapers opt for digital?"
Indian newspapers are pro print, but will the digital cost viable be relevant for India. Three digital players debate the inherent conflict between reader experience and revenue modules.
08 Sep 2013 | 4288 Views | By PrintWeek India
Ramani Viswanathan, vice president - sales, digital printing solutions, commercial imaging, Kodak India
For the newspaper industry, we have inkjet based imprinting solutions where Kodak print heads can be mounted on existing presses and lines for variable data printing of serial numbers and barcodes for validating circulation figures, targeted advertising, lucky draws, lottery, etc. Large newspaper chains in US, Europe and China are already using these solutions.
These printing solutions can be tailor-made based on the web press speed. The speed offered by our machine ranges from 500 to 3,000 feet per minute. We also have the Prosper 1000 and Prosper 5000 full web-based digital presses which have the lowest cost in terms of total cost of ownership, which can deliver mono and full-colour digital newspapers. With competition for both readers and advertisers, newspapers are ever-evolving and inkjet solutions may very well be the differentiator.