The mandate includes creative services for Glucon-D and its brand extensions. Glucon-D is a glucose powder brand and was launched in 1933.   

Tarun Arora, CEO, Zydus Wellness, said, “Rediffusion effectively won the account from a multi-agency pitch held recently with the strength and quality of their strategy and creative. We look forward to a rewarding relationship with them.”  

Sandeep Goyal, managing director, Rediffusion, said, “We are privileged to handle a heritage brand like Glucon-D along with its extension of Glucon-D ImmunoVolt. Wellness products are the future growth areas and we will help take these brands to greater heights.”  

Kalyani Srivastava, joint president, Rediffusion, added, “We are delighted to handle this prestigious brand and will ensure that the brand grows exponentially with impactful and persuasive advertising.”

(Source: Campaign India)