In this aspect, the customer management enables the retailers to obtain actionable insights from myriad customer data and develop novel strategies to augment customer loyalty. As a matter of fact, Nokia, in 2018, rolled out an AI-based customer management analytics software supporting the retailers address customer issues via automated recommendations and real time query resolution. That said, the customer management segment is anticipated to depict a CAGR of 20% through 2026.

Retail analytics market players, including Adobe Systems, HCL Technologies, Oracle, Microsoft, SAS Institute, and various others are accomplishing significant research and development investments in order to bring up solutions with newer capabilities and product launches to score an edge over the competitors. Considering these, a research report by Global Market Insights, cites that the worldwide retail analytics industry size is envisaged to surpass a mammoth of 20 billion, in terms of revenue, by the end of 2026.

The global retail analytics industry is extensively driven by a plethora of developmental trends that enable it to mark a niche in the worldwide market. These include

Deployment of data analytics in large enterprises: The proliferation of data analytics and its adoption by various leading retailers with an assurance of business growth and effective operation has enabled the large enterprises segment to record a growth rate of 20% over 2020-2026. Moreover, a large number of retailers have massively adopted cloud computing due to extensive use of ERP and CRM applications, giving ample room for SaaS-based retail analytics solutions expansion.

Penetration of cloud-based solutions and technologies: Cloud computing has emerged out as a need of the hour across various industrial sectors with retail being the one. Retailers have been finding it difficult to gather customer insights and outcomes from the information obtained through conventional business intelligence tools. Probably, this has enabled the retailers to opt for cloud-based technologies owing to their high storage, scalability, and economic subscription. Cloud solutions in the retail analytics offer agility to businesses and the ability to enhance collaboration and communication with the partner and clients. As per estimates, the cloud segment, in 2019, procured an overall market share of 35% and is likely to grow at a rate of 20% over 2020-2026.

Expanding investment in AI and demanding customers in Europe region: Artificial Intelligence has picked up pace, lately, across various regions. Europe, in this regard, is estimated to observe a CAGR of 20% through 2026 perhaps attributing to robust digitalisation, shifting consumer preferences, growing retail shrinkage, expanding investments in AI retail, and inconsistency in supply chain. Retailers across the region, possess a top level of technological vigilance and are progressively embracing new analytical tools to develop their business capabilities on a large scale.