Manish Parikh of Reva Printery said, “We had to phase out our Xerox Versant. We were considering investing in a Japanese machine. However, TechNova, on whom we depend on for its future-driven suggestions, came up with this offer, which we felt was the best.”

Parikh said what sealed the deal in favour of the machine was the cost versus ROI.

Reva Printery was established by Manish Parikh’s father, Priyakant Parikh, who studied printing technology at GIPT and advertising and marketing at Xavier's.

Parikh said the company’s core work is to cater as a print provider to five of the top 10 pharma companies of India and address their ever-growing and ever-changing needs for POP/POS and in-clinic activities. “New and speciality divisions have increased multifold resulting in shorter print runs with a lot of focus on value addition in concept and post-print,” he said. 

He added, “Adopting digital technology today is a no-brainer and it’s easy considering the user-friendly interfaces.”

The company has also invested in a plotter recently, which Parikh said, was the need of the hour. 

He said he is happy with the new AccurioPress. “It’s an unstoppable machine, which has helped satisfy our customers. Its colours are closest to offset, which helps our main line of business. It offers sharpness in small fonts, which is a booster for premium short-run digital jobs,” he added.

He added, “We see a 15% plus growth post-investment. The ROI is going to be quick considering its low investment.”