Ricoh and Economist Intelligence Unit launch ‘The future of technology disruption in business’ report

The in-depth reports launched by Ricoh and EIU provide business leaders with a unique insight into the ways technology will change organisation between now and 2020.

Avijit Mukherjee, chief executive officer of Ricoh India, said: “New technologies by themselves won't necessarily help companies keep up with the changes required to survive and grow. It's the business processes behind the technology that must be reviewed and optimised to add real business value.

At the heart of this change is ensuring the processes connect people with information, enable greater collaboration and encourage knowledge sharing. Business leaders need to choose partners that will help them to implement the changes effectively over time. It is no longer viable to implement new technologies for short term efficiencies.”

The view that innovation in processes and methods is arguably more vital to business model change than innovation in technology is further highlighted in the report.

Mukherjee added: “In the technology industry the introduction of Apple's online App Store in 2008 did not result from introduction of a wholly new technology instead it was the result of a rethink of the existing ways that software was marketed and distributed, ending in the development of a more efficient platform and set of processes. In addition eBay and Facebook have captured leading positions in the market by creating new business models from existing technology.”