The rise and rise of HP Latex and Designjet

At Media Expo 2015, HP offered help to small and medium print service providers break their application boundaries. “These players are looking for innovative ways to meet the evolving needs of their customers, whether it’s higher speed and less turnaround time to boost the overall productivity or the flexibility to print on newer mediums, resulting in novel applications for the end customers,” said Puneet Chadha, director, market development, graphics solutions business, Asia P

31 Jul 2015 | By Rahul Kumar

At the expo, the company had a large space and showcased its portfolio offerings from HP Latex and Designjet printers, catering to a wide variety of indoor and outdoor point of purchase, signage, banners, textile and wall covering needs. The company also created an application zone to demonstrate new, innovative solutions, helping visitors see first-hand the unlimited application possibilities with Latex and Designjet printers.
 
Many of HP’s customers are also foraying into high value applications market to meet the unique end-customer needs. To demonstrate this capability, Mahaveer Digitals, one of HP customers, prepared a creative showcase of premium applications printed using HP UV technology on rigid media like glass, metal substrates, acrylic, medium density fiberboards, etc.
 
The HP Latex 300 printer series, powered by the third-generation, water-based HP Latex ink technology, can help low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality. 
 
From the HP Designjet portfolio, the company, at the exhibition, showcased the industry’s fastest 60-inch wide-format dye-ink production printer, the HP Designjet D5800 production printer, along with HP Designjet Z6800 photo production printer and HP Designjet Z5400 PostScript ePrinter. The HP Designjet D5800 meets the needs of the print service providers who face a very cost-competitive market, requiring round-the-clock production of high-quality prints such as backlit graphics, point-of-sale displays, roll-up banners, and indoor signage in vivid color. The Designjet Z6800 and Designjet Z5400 help small and medium copy shops and printing companies produce durable, water-resistant prints.
 
“With brand managers and agencies exploring new and creative mediums to reach their end consumers, the indoor and outdoor advertising and signage market is fast evolving in India. This, in turn, is making the market more competitive,” said Chadha. “At Media Expo 2015, we showcased the innovative HP Latex and Designjet printers and their applications, helping the PSPs break application boundaries and establish a competitive advantage in meeting their end-customer needs.”