Saati joint venture to boost Photokina’s portfolio and expansion plans
Ahmedabad-based Photokina Chemicals, one of the leading manufacturer and distributor of screen making auxiliaries covering pre-press and post-press chemicals in India, has become the second partner of Saati, the Italian manufacturer of fabric and chemicals manufacturing for screen printing following signing of a joint venture.
08 Aug 2012 | 2126 Views | By PrintWeek India
The Italian manufacture is hopeful that it will not face bumpier road it experienced during its several years of direct presence with a subsidiary.
Pietro Giuliani, the technical and sales manager at Saati Chemicals, said, “The JV will bring the companies to cooperate closely in the Indian screen printing market, make the Saati brand even stronger and significantly increased the presence in the Indian market.”
According to Photokina, the association with Saati is multi-dimensional. “It’s not only distribution of Saati products alone, it’s a diversification for Photokina from screen print industry to the filtration industry,” said Jagdish Sheth, chief executive officer at Photokina.
Photokina operates from a 43,000 sq/ft site in Changodar, Ahmedabad and is well-equipped to screen printing chemicals and auxiliaries. Going ahead, Photokina is looking forward to expand capacity to manufacture range of Saati products that support the screen printing industry. “What we will get from Saati is the knowledge transfer especially the technical expertise in terms of chemistry. We will come up with medium range of ink products that are suitable for Indian market,” said Sheth.
Will Saati be infusing funds in the JV and the subsequent expansion acvitities of Photokina? “Yes, that’s a possibility, but it depends on how we move. Distribution of Saati production is a step towards that,” said Sheth.