Sage and Yoda Press to start a new imprint

The mutually beneficial agreement was signed between Vivek Mehra, managing director, Sage India and Arpita Das, publisher and co-founder, Yoda Press, with an objective to create an imprint that would publish books (in all forms) and leverage each other’s strengths.

The imprint shall be called ‘Sage Yoda Press’ and shall remain, for all practical considerations, an integral part of Sage.

 

Talking about the association, Das said, “To me, big and small have never inhabited exclusive spaces, and in publishing, I have long believed that for independent publishers to thrive they must build bridges with larger entities which make it possible for an exciting indie list to reach a wider audience and receive its due both in terms of attention and readership. The new Sage Yoda Press imprint is a step forward precisely towards such an end for my list and authors, an end which is a new awakening to audiences we have never managed to reach before.”

 

In continuation, Mehra said, “Publishing is about passion. There are many who gave up cushy jobs to pursue their passion. Sara Miller McCune (founder, publisher and executive chairman, Sage Publications) is one such individual and so was Tejeshwar Singh (ex-managing director, Sage India).

 

There are many others who continue even when the world of publishing changes at a scorching pace. Sage is built on a vision of inclusion and dissemination. Supporting passionate publishing is integral to growing publishing. I am very pleased to announce the creation of the Sage Yoda Press imprint. The imprint brings together Sage’s global vision and dissemination expertise to complement Yoda Press’s excellence in publishing. This is the first step in ensuring passionate publishing has global reach.”