Saluja Graphix forays into digital printing business

Established in 1980, the Raipur-based, Saluja Graphix, formally known as Saluja Traders, has invested in a Konica Minolta C454 colour digital printing system as a part of expansion into the digital printing segment.

11 Apr 2014 | By PrintWeek India

Kirat Saluja, director at Saluja Graphix, said, “We have been constantly upgrading our production setup. Today, we are witnessing the decline in the print runs. The clients are ordering shorter run length and which at times are expensive to print using offset technology. To address this we have invested in C454 colour digital printing systems from Konica.”

Saluja added, “We were looking to expand our print offering and for this going digital was the preferred choice. The new digital printing system will be used to produce not only the short run jobs but also the proofs.”

The firm in 1996 started its design studio Saluja Graphix and is among the top designing studio’s in Chhattisgarh state and has invested in high-end Mac work stations and software’s.

The firm specialises in brochures especially targeting real estates, education and industrial application segment. The company houses range of finishing equipment like UV coater, lamination and pining machines.