Sameer Mithia has joined Koelnmesse, a trade fair organiser based out of Germany. Mithia served as a portfolio director at Informa Markets prior to his new role at Koelnmesse.

Mithia joined the trade fair industry in 2006 as a senior manager at Informa Markets (formerly UBM India).

With his new role at Koelnmesse, he will be part of a company that organises around 80 trade fairs, guest events and special events in Cologne every year and in the most important markets all over the world. Koelnmesse employs around 1,000 people and occupies the third largest trade fair grounds in Germany, with almost 4,00,000 m² of hall and outdoor space. It is among the top 10 largest trade fair grounds in the world.

Koelnmesse’s portfolio reaches over 54,000 exhibiting companies from 122 countries and around three million visitors from more than 200 nations.

Until 2034, Koelnmesse is investing more than EUR 700 million in the development of the trade fair grounds into the most extensive investment programme in its history, to allow it to cover all event formats in the future.