Sasco celebrates 100 years of success at FPTA conference

In a presentation to the 850 delegates, managing director Rajesh Shah looked back on the company's journey from its humble beginnings. He said, which was a modest venture started by his grandfather in 1924. He said, "What began as a small operation has grown into what is today due to hard work and constant adaptation in a constantly evolving industry.”

Despite economic downturns, global conflicts and supply chain disruptions over the past century, Sasco has endured and thrived. Shah credited the company's "commitment to customers and ability to evolve" for its continued strength and success.

Shah acknowledged the Indian paper industry has transformed dramatically in recent decades through globalisation and structural shifts. Production has moved to South America and Asia, necessitating new distribution networks to meet growing demand. “The paper industry is one of the fastest-growing sectors in India, expected to reach 35 billion metric tonnes by FY 2030, necessitating unique and structured distribution networks.”

Comparing the Indian and US markets, Shah noted the significantly smaller number of distributors in the US services a market which is four times India’s size. "The USA has only 18 to 20 major distributors, while India has around 6,000 to 7,000 distributors. This highlights disparities in our distribution systems that internet-based models may challenge," he said.

The US has embraced online distribution, with over 60% of business conducted through internet channels. Shah felt India must adopt this system. "As we celebrate 100 years, our strength lies in evolving while maintaining commitment to customers," he said.

Shah expressed gratitude to the partners, customers, employees and suppliers who have supported Sasco's century-long journey. “We look forward to many more years of serving the market into the future.”