Second-generation driving rapid growth at MJ Global

MJ Global was founded in the 1980s by Rajiv Bhatnagar. The second generation got involved in the business with the joining of Ramit Bhatnagar and Rohan Bhatnagar in 2018. Ramit comes from a solid academic and professional background. He studied at DPS RK Puram and Shri Ram College of Commerce (SRCC) and gained professional experience at consulting firm McKinsey and then led the India operations for a US headquartered education technology company called EdgeMakers.

“With prime minister Modi’s vision for Make in India, packaging consumption will grow rapidly in the years to come. Given our state-of-the-art infrastructure, global certifications, deep experience in the industry and strong innovation capabilities, we can serve the packaging requirements of clients across India.” said Ramit Bhatnagar, now the chief operating officer of the company.

“Packaging is a critical element in the supply chain of large companies and they are looking for vendor partners who have a strong management team, top class quality systems, best in class plant and machinery and aggressive pricing. We check all these boxes and are ready to meet the fast-growing volumes of our clients,” said Bhatnagar.

He added that since the company scaled up its capacity and invested in new machinery in the last two-three years, the number of clients has gone up rapidly. We work for large brands such Pepsi, KFC, Pizza Hut, Mother Dairy, DS Group, Relaxo, etc. We also have a large number of eCommerce and D2C startups as our clients. We learn a lot working with our diverse set of clients,” he said.

He said the company has set a target to become amongst the top five paper packaging companies in India and will invest in plant and machinery on a regular basis. “All our core clients are growing double digit year on year. So, assuming that we just serve the same set of clients, we can double our topline every three-four year,” he said, adding, “We currently don’t have any plan to diversify into any other segment except paper and board packaging. The future is bright and the opportunity is huge for paper and board packaging because everybody is looking for sustainable solutions.”

The company has three plants in Noida, one in Faridabad and one in Baddi (Himachal Pradesh). Across these plants the company can produce mono cartons, corrugated cartons, rigid boxes, marketing material etc. Finance, procurement and pre-press is centralised at the headquarter in Noida.

“The vision for the next five years is to bring onboard a private equity investor and set up plants in different geographies across India — West, South and North-East. We have to be multi-locational to reach our target of becoming a top five player in the paper packaging segment,” Bhatnagar said.

Ramit Bhatnagar is responsible for operations, strategy, capex and new client acquisition while his father Rajiv Bhatnagar is the chairman and his younger brother Rohan Bhatnagar is responsible for innovation, strategy and client management.