In India, Pan Macmillan is distributing the book. It was printed at Delhi-based Gopsons Papers. This is the second year in a row that Gopsons printed a Booker Prize winner, that too within a short span of time. “The award was announced on 25 October. On 28 October, we delivered 20,000 copies,” Vasant Goel, director, Gopsons Papers, said.

Beatty, the 54-year-old New York resident, born in Los Angeles, is the first American author to win the prize in its 48-year history. US authors became eligible in 2014. The 2016 shortlist included two British, two US, one Canadian and one British-Canadian writer.

The Sellout is described by The New York Times as a ‘metaphorical multicultural pot almost too hot to touch’, whilst the Wall Street Journal called it a ‘Swiftian satire of the highest order. Like someone shouting fire in a crowded theatre, Mr Beatty has whispered “Racism” in a postracial world.’

The book is narrated by African-American ‘Bonbon’, a resident of the run-down town of Dickens in Los Angeles county, which has been removed from the map to save California from embarrassment. Bonbon is being tried in the Supreme Court for attempting to reinstitute slavery and segregation in the local high school as means of bringing about civic order. What follows is a retrospective of this whirlwind scheme, populated by cartoonish characters who serve to parody racial stereotypes.  The framework of institutional racism and the unjust shooting of Bonbon’s father at the hands of police are particularly topical.

Amanda Foreman, 2016 chair of judges, said, “The Sellout is a novel for our times. A tirelessly inventive modern satire, its humour disguises a radical seriousness. Paul Beatty slays sacred cows with abandon and takes aim at racial and political taboos with wit, verve and a snarl.”

Though Beatty cites satirists Joseph Heller and Kurt Vonnegut as formative influences, he remarked to The Paris Review that he was ‘surprised that everybody keeps calling this a comic novel… I’m not sure how I define it.’

In addition to his 50,000 pound sterling prize and trophy, Beatty also receives a designer bound edition of his book and further 2,500 pound sterling for being shortlisted.

On winning the Man Booker Prize, an author can expect international recognition, plus a dramatic increase in book sales. Last year’s winning novel, A Brief History of Seven Killings by Marlon James, has gone on to sell over 360,000 copies in the UK and Commonwealth, as well as 120,000 in the US. When accepting his prize, James said, ‘I just met Ben Okri and it just reminded me of how much of my literary sensibilities were shaped by the Man Booker Prize… It suddenly increases your library by 13 books.’

Other recent winners have included Hilary Mantel (2012 and 2009), whose Wolf Hall and Bring Up the Bodies have led to award-winning adaptations on stage and screen, and Julian Barnes (2011), whose The Sense of an Ending will soon be adapted for film. Other winning novels that have gone on to have second or third lives on stage and screen include Schindler’s Ark (directed by Steven Spielberg as Schindler’s List), The Remains of the Day and The English Patient.

This is the third year that the prize has been open to writers of any nationality, writing originally in English and published in the UK. Previously, the prize was open only to authors from the UK and the Commonwealth, Republic of Ireland and Zimbabwe.

Paul Beatty’s win was announced by Amanda Foreman at a black-tie dinner at London’s Guildhall, where he was presented with a trophy from HRH The Duchess of Cornwall and a 50,000 pound sterling cheque from Luke Ellis, chief executive of the Man Group. Guests at the event, which was broadcast live on the BBC News Channel, included the shortlisted authors, well-known figures from the literary world and VIPs including AS Byatt, Ben Okri, Karen Bradley, John Hurt and Fiona Shaw.

Royal Mail is issuing a congratulatory postmark featuring the winner’s name, which will be applied to millions of items of stamped mail nationwide from 26 to 29 October 2016. It will say ‘Congratulations to Paul Beatty, winner of the 2016 Man Booker Prize’.