Trident launches new product, packaging at Paperex 2017

Leading Indian paper manufacturer Trident Limited launched Trident Spectra Bond, a niche product for letterhead and project report printing, besides introducing new packaging for all its seven brands – Trident Spectra, Trident My Choice, Trident Natural, Trident Royal Touch, Trident Eco Green, Trident Digi Print and newly added Trident Spectra Bond during Paperex 2017. Meanwhile, the company has also initiated a customer engagement programme, ‘Together Stronger’ during the show.

14 Nov 2017 | By Rahul Kumar

Naveet Jindal, CEO, paper and chemical marketing, Trident, said, “We are at Paperex for the sixth consecutive time. We have been visited by quality customers both in terms of quality and quantity. It is an opportunity for us to grow in terms of new market and new customers’ base. There is new look to opur packaging as we were continuously improving our quality aspects for the almost past two years.”  
Further, detailing on the quality aspect, the company is giving a brighter paper and has better printability & run-ability on the photo copy machines. “Also there are certain changes on surface for better feel and printing, and this gives much improved structural stability to the paper. Paper goes through as high as 140 degrees Celsius temperature inside a photo copier machine and we have to ensure best performance,” he said.
Trident has also launched a mobile app for the customer engagement program ‘Together Stronger’ to engage with customers. As part of its customer-centric initiative, the app will help the company reach out to end-consumers.
At the show, Trident had a rather eye-catching design for the stall, with the walls resembling the pages of a ruled notebook. “Our design team came up with this innovative design, which has been appreciated by both visitors and exhibitors, thus motivating us to do better,” Jindal said. Further worth mentioning, Trident Ltd won 2 awards – First prize for Most innovative display and 1st Prize for Largest Stall in Paperex 2017.
Jindal, who is associated with Trident for the last 18 years, said that the company manufactures paper from eco-friendly material, 70% of which is wheat straw (which was burn by farmers earlier) and 30% is wood left over by plywood and furniture industry. “Thus, our paper manufacturing is a win-win situation. According to our internal calculation, we save around 5,000 trees a day by using such raw material,” he added.
Trident produces around 175,200 tonne paper per year and recently awarded for energy conservation by Confederation of Indian Industry (CII).
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