Shilp Art’s transformational short-run approach

According to Sagar Nanavati, the gen-next at Shilp Art, their shortest runs are getting shorter – much shorter – with volumes of less than 50 now commonplace whereas a few years ago 500 was the lower limit. 

 

Its print department, which is powered by four Heidelberg SM74 four-colour presses and two Komori five-colour presses, churns out 60 jobs daily adding up to 70 tonnes of monthly paper conversion. Plus, in order to satisfy the textile market’s exacting colour consistency demands, the company has GMG colour management software and Epson proofer in place.

 

“When we thought of making the digital move, the requirement was to have an exact match on demanding tints and solids such that the GMG proofs and the final print in case of both offset and digital are consistent. That’s where the Fiery IC-310 DFE played a vital role. Even though opting for Fiery DFE meant spending extra bucks, when you see the prints you realise the worth,” said Nanavati.

 

The particular attraction of Konica Minolta was the firm’s latest generation of machines launched in November 2014. The Bizhub Press C1100 can print up to 100 pages per minute (ppm), “without compromising on the quality, delivering reliably accurate registration and colour consistency”. According to EFI, the IC-310 performs colour management for each CMYK, RGB and spot colour space irrespective of the application or file format, making it ideal for colour management matched to purposes such as proofing and production of final deliverables.

 

Shilp can now serve the walk-in clients who need less than five copies. Also, now that it can match its offset and digital prints, it is also poised to cater to the short-run requirements of its existing clients which remained untapped. Thus, with this, the print firm is broadening its bouquet of services and strengthening its foothold in the Surat printing market.