Started in 1991, Shree Paras Printers has a total 2,700-sqfit area for digital printing. The company is run by Nitin Shah and his son Harsh Shah.

The difference between four-colour digital printing and special colour digital printing with latest print technology was the reason why the company decided to opt for the Ricoh kit, Shah said.

The company already has a Xerox Versant 180, a Konica Minolta C-3070 and a Konica 6120 B/W production printer and all types of post-press equipment.

According to Shah, the USP of the company is that it offers its customers the best printing technology with print enhancement. He added that the new Ricoh kit will help offer quality printing, heavy production and variable colour options.

Also, with the Ricoh kit, the company will be able to offer fast production and good printing quality with a big print volume.

With the new investment, the company is expecting to grow 25 to 30% year on year.

“There was a demand for a right fit product in the market that offers special colours. This USP of the product clicked Shah and he made a decision to go for it which is first in Ahmedabad. Paras Printers has been an esteemed customer for us and we cherish this relationship which has continued for many years. We hope that the Ricoh Pro C7200X is going to bring more avenues for them," Ajeet Pareek, business head - digital products and solutions, Monotech Systems, said.